Greedy Google FUDding Webmasters Over

When you own an anti-Google site and Google makes a few very large and very evil moves, you can’t exactly sit back and NOT mention it. Even if you are busy working on your house among several other projects. So, here I am. Better late than never right? Anyway…

Unless you’ve had your head in the sand (or perhaps up Google’s collective hind-parts), you’ve surely realized Matt Butts’ Cutts’ recent posts on paid links were basically a declaration of war on paid links. Either you tell Google to devalue said links or else… Or else what we haven’t been told but Google (via Butts) has made it clear that they are taking large strides towards combating the practice of buying and selling links without use of the nofollow tag (which of course was just SUPPOSED to combat blog spam). While much has been written about this topic, by people far more intelligent and informed than I, I’d like to sum up Google’s motives.

First, they can’t identify paid links on their own. They’ve got untold numbers of well educated engineers and yet they haven’t been able to reliably distinguish paid links from real links. Unfortunately, they also know that thousands of webmasters hang on their every word and with just a few quick blog posts, they’ve stirred up enough fear, uncertainty, and doubt (FUD) to get them no doubt tens of thousands of “spam” reports on paid links. Sure lots of innocent sites will no doubt be reported and possibly suffer from Google’s efforts to algorithmically identify paid links, and sure the people spending the most buying their way to the top of Google’s SERPs will continue to go unnoticed, but what do they care? Thanks to the brown-nosing Cuttlets that mindlessly do whatever their told, Google will have enough paid link reports to keep their engineers busy for the next 5 years.

Second, they are trying to make it impossible for sites to buy rankings unless of course… and stay with me cause this is the big one… they buy them from Google. You see, in actuality, Google has no problem with people buying their way to the top of their rankings. In fact, they make it really easy to do so. The catch is, Google forces you to pay a king’s ransom. Despite the constant stream of BS that flows from Google’s mouth pieces, they don’t actually care about delivering the most relevant results and they could care less about the users’ experience. You see, if they REALLY cared about those things, they wouldn’t place paid listings (ads) on top of their organic (unpaid) search result pages (SERPs). If they REALLY cared about relevancy, they wouldn’t simply charge advertisers more for terms they have a poor quality score for. They wouldn’t allow such ads to be placed. Of course, they DON’T really care about relevancy or their users. After dismissing Gevil’s er sorry (I’ve really got to get this keyboard looked at) Google’s reasons you’re left with the simple fact that Google is trying to force more advertisers and webmasters to use their AdWords/AdSense systems.

That’s it, plain and simple. There’s no higher calling and Google’s not striving to improve anything other than their bottom line. Google is once again F’ing* over webmasters under the guise of relevancy and improved usability. In the end, the only “search” Google has mastered is the search for the almighty dollar.

*FUDding of course… get your mind out of the gutter…